Pushing Limits, Inspiring Greatness: Oxford Book of World Records
Our Purpose, Vision, Mission and Values
Our identity in the world is defined by our core values, our actions and how we conduct ourselves.
Our purpose is to create a more vibrant and positive world for all by inspiring individuals, families, schools, teams, groups, companies and communities of all ages, cities, and countries to participate in record-breaking attempts. We believe that every person has the potential to break a record, and this belief is reflected in our enthusiasm for records and record holders, as well as in our approach to our work.
Our vision is to instill a sense of wonder and amazement in people as they witness others striving to break records. By sharing our vision with the world, we aim to motivate people to continuously improve themselves and believe in their ability to achieve anything through dedication.
Our mission is to celebrate talented individuals by discovering, researching, verifying, and documenting their incredible records and stories. By showcasing these record holders and their amazing accomplishments, we seek to entertain and inspire people globally. Our record-making decisions are based on fairness and objectivity, and we firmly believe that anyone, anywhere can make or break a record.
The following are our guiding principles that enable us to achieve our goals:
Dependability - We operate with honesty and integrity, making us a reliable partner in all our dealings.
Inclusiveness - Our record-making decisions are free from prejudice and bias, and we believe that everyone deserves a fair chance to make or break a record.
Passion - We approach our work with enthusiasm and are deeply committed to records, record holders, and our brand.
Enjoyment - Entertainment is at the heart of everything we do, and we remain focused on providing entertainment to our audiences.